Casting. The Other Art Form.
The Risks and Rewards of Talent Choices
Just knowing your talent’s greatest hits or list of credentials is not enough. Thoroughly analyzing the risks and rewards of hiring talent is imperative. If the message sent by including them does not align with your organization’s mission and goals, it can be costly. The same holds true when hiring top marquee names. Your audience may consider the booking a great get—or a misapplication of resources.
Many audiences will assume your talent choices are an extension of your brand promise and corporate culture. Therefore, being aware of the talent’s publicized beliefs and history is essential. We have all heard of guilt by association, and while you can argue its merits, while you debate it, your reputation and event plans are being upended.
Sound like a minefield? It can be, let’s talk.
Experts
Engage Subject Matter Experts and Keynote Speakers who educate and inspire.
Entertainers
Leverage entertainers that represent your mission and values.
Hosts
Hire hosts that are dynamic, stay on point, and keep things moving.
Experts
Engage Subject Matter Experts and Keynote Speakers who educate and inspire.
Entertainers
Leverage entertainers that represent your mission and values.
Hosts
Hire hosts that are dynamic, stay on point, and keep things moving.
Weighing the risks and rewards of talent choices is vital.
Just knowing your talent’s greatest hits or list of credentials is not enough. Thoroughly analyzing the risks and rewards of hiring talent is imperative. If the message sent by including them in your event or marketing campaigns does not align with your organization’s goals, it can be costly. The same would hold true when hiring top marquee names. Your audience may consider the booking a great get—or a misapplication of resources.
Many audiences will assume your talent choices are an extension of your brand promise and corporate culture. Therefore, being aware of the talent’s publicized beliefs and actions outside their professional life is essential. We have all heard of guilt by association, and while you can argue the merits of that, while you debate it, your reputation, event, and marketing plans are being upended.
Sound like a minefield? It can be.
“Our annual gala has become one of Boston’s most anticipated events of the year. With over 80 artists taking to our six stages last year, Dayla Arabella once again delivered a line-up of entertainers that exceeded our expectations and engaged a new audience for us.”
Ruth Ellen Fitch
President and CEO
The Dimock Center
HOW I CAN HELP - NEGOTIATE, BOOK, MANAGE
As an event architect and a media strategist, I became aware of the power of talent choices early in my career.
Your choices must speak directly to your event and marketing goals and should align with your brand promise.
Here are a few ways I can help.
Assess event goals and provide talent options
Discuss pros and cons of each option
Present offers and negotiate contracts and riders
Handle all travel and on-site logistics
Provide on-site management of talent
I will assess your event goals and footprint and provide you with talent options that best fit your program and budget. If you choose, I can continue to work with you through the contract and rider negotiation phase and stay on to advance logistics and manage the talent on-site. I’ll even bring the green M&M’s.
